We didn’t build The Bear Traxs just to start another store. We built it as a platform for people who’ve always dreamed of having their own brand — but didn’t know where to start. Whether you’re a stay-at-home parent, a high school coach, a youth leader, a church group, or an entrepreneur looking to create something lasting — we’re here to walk with you.

From day one, our mission has been to give you the tools and guidance to launch your own custom merch business — without worrying about inventory, tech, or fulfillment. We believe in community, in family, and in the American Dream. We believe your brand deserves to grow.

And just like our Bear and his Tracks, we’ll lead the way while you build your legacy.

The Bear Traxs began with a big guy and an even bigger dream. Around here, he’s the Bear — a symbol of strength, leadership, and protection. And walking right behind him? The Bear Tracks — his kids — who’ve been following his path since they were small, learning, growing, and building something that matters.

We started this business with one goal: to make it easier for everyday people to start their own custom merch brand — without needing warehouses, tech skills, or a million dollars in startup capital. If you can sell, talk, and share your story, we’ll handle the heavy lifting — from printing and fulfillment to SEO, SEM, website setup, and even business advice like forming your LLC.

We build and manage your storefront, handle fulfillment, and keep your tech running.

We help you get found and convert with SEO, paid ads, and marketing guidance.

Need help forming your LLC or understanding fulfillment? We’ve got you.

Whether you’re launching a new brand or turning your side hustle into full-time income — we make the process easier, faster, and smarter.